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It's "like" Facebook, except without the liberal bullshit.


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Starting a social network is hard. I appreciate the guy's effort but sadly there is simply no replacement for how large an entity Facebook has become, especially in terms of ad revenue and data analytics. 

 

It's actual platform has been obsolete and uncool for years, a lot of marketing studies have found that most users, especially young users, simply have it because everyone else does. 

 

There have been other platforms that could rival and even surpass Facebook, such as Instagram. But Zuckerberg is no fool - he buys out such competitors early and often to keep his platform relevant. 

Edited by blessthefall
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Only thing Suckerberg can do is offer cheaper advertising to the people whom he's trying to banish : Firearms owner, enthusiast, manufactures, and retailers.

So good luck to him. He'll have to betray his principals.

Think about it... how can he pull this market back? 

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Only thing Suckerberg can do is offer cheaper advertising to the people whom he's trying to banish : Firearms owner, enthusiast, manufactures, and retailers.

So good luck to him. He'll have to betray his principals.

Think about it... how can he pull this market back? 

 

Is it really so big of a loss to him, though? 

 

Trust me, I'm no fan of Facebook. But first and foremost, I try and look at everything both honestly and objectively. Facebook is not only alive and well, but it's still growing, and at record pace. It's also picking up tons of users in the developing world with projects like internet.org and such.

 

This gun thing is simply not going to hurt them. Sorry. Some quick facts about Facebook:

 

  1. Worldwide, there are over 1.55 billion monthly active Facebook users (MAUs) which is a 14 percent increase year over year. (Source: Facebook as of 9/30/15) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
  2. 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source: Facebook)
  3. 1.01 billion people log onto Facebook daily (DAU) for September 2015, which represents a 17% increase year over year (Source: Facebook as 9/30/15) The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
  4. There are 1.39 billion mobile active users (MAU) (Source: Facebook as of 9/30/15) an increase of 23 percent year-over-year.
  5. On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)
  6. In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal) The Takeaway: This isn’t just a U.S. phenomenon – a worldwide market is available via Facebook.
  7. Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
  8. Five new profiles are created every second. (Source: ALLFacebook 2012) The Implication: Your potential audience on Facebook is growing exponentially.
  9. Facebook users are 80% female and 73% male. (Source: Brandwatch) The Takeaway: Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Facebook.
  10. Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source:  Forbes). Go figure.  How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.)
  11. On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog) The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.
  12. There are 83 million fake profiles. (Source: CNN) The Takeaway: Nothing is perfect, so always remain thoughtful and strategic in your efforts. Also, fake or not, these are still potential consumers. There are various reasons for fake profiles, including professionals doing testing and research, and people who want to segment their Facebook use more than is possible with one account.
  13. Photo uploads total 300 million per day.(Source: Gizmodo) The Implication: Again, this is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically.
  14. The Average American Spends 40 minutes on Facebook (Source: SproutSocial 6/20/15) What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.  Take a look at how much time is spent on the other social networks:  21.2 minutes on Instagram and 20.8 minutes on Pinterest and 17.1 minutes on Twitter (Source: Cowen & Company)
  15. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
  16. 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
  17. 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny) What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
  18. One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012) How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.
  19. 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.
  20. 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.
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